If You Repeat An Anecdote in a Speech, Watch Out: Your Audience May Not Think You're 'Real'
I once heard a sermon -- at Easter, of all times! -- that had actually been presented by another pastor. Essentially, it was a counterfeit sermon! Now a new study says that something as simple as a repeated anecdote can make speakers less authentic , according to newswise.com. The website reports that a mainstay of the political campaign trail is the heartfelt, homespun anecdote. It helps politicians build rapport with voters and establish themselves as appealing and relatable. But new research from the University of Georgia Terry College of Business suggests those well-traveled anecdotes could be sabotaging that quest for connection , newswise explains. The website points out that research conducted by Rosanna K. Smith, an assistant professor of marketing at UGA, and her co-author Rachel Gershon, an assistant professor of marketing at the University of California San Diego, shows that witnessing people repeat a story or anecdote leads their audience to view them as less au...